booqme vs. Square Appointments

Square Appointments alternative for salons

Square is a payments ecosystem with appointments on top. booqme is built for salons and barbershops: it shows you which clients are drifting away and reminds them by itself.

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5.0 73 reviews Google

1,300+ businesses use booqme

MMG Barbers runs its barbershops on booqme

booqme vs. Square Appointments at a glance

booqme suits beauty and wellness businesses that want clients to come back. It sorts clients by how they visit you, reminds those who are due for the next visit and gives them a loyalty card in the phone. With Square Appointments, the waitlist starts on the Plus plan at £29 a month per location and loyalty is a separate add-on.

Key differences

Square Appointments Free covers one location. The waitlist starts on Plus at £29 a month per location; in booqme it is in Ultimate for €26.90.
Square lists Square Loyalty as a separate add-on. booqme gives clients a loyalty card in Apple and Google Wallet.
booqme is built for beauty: client status (loyal, at risk, lost) and automatic reminders when the next visit is due.

Based on the public pricing pages of booqme and Square Appointments. Updated 7 November 2026.

Why businesses choose booqme over Square Appointments

Made for salons

booqme is built for barbershops, hair and beauty salons. Client status, reactivation and loyalty cards work together out of the box.

Loyalty in the phone

The booqme loyalty card lives in Apple and Google Wallet. Square lists Square Loyalty as a separate add-on, not part of the Appointments plans.

Waitlist without a location fee

The booqme waitlist is in the Ultimate plan for €26.90 a month. In Square Appointments it starts on Plus at £29 a month per location.

booqme vs. Square Appointments

What matters most when a beauty business chooses a booking system.

Price and plans
	booqme	Square Appointments
Free plan	Starter: 50 bookings a month	Free: one location
Waitlist	€26.90 (Ultimate)	£29 per location (Plus)
Loyalty programme	Loyalty card in Apple and Google Wallet	Square Loyalty, separate add-on
Bringing clients back
Client status (loyal, at risk, lost)	Yes	No
Loyalty card in Apple and Google Wallet	Yes	No
GEO notification when a client is near your business	Yes	No

Prices and features are taken from the public pricing pages of booqme and Square Appointments as of 7 November 2026, excluding VAT. booqme prices are monthly with annual billing. A cross means Square Appointments does not list the feature on its pricing page.

See booqme pricing

booqme and Square Appointments in detail

We checked the details on the public pricing pages of both systems.

Area by area

Client status

Every week booqme recalculates the status of each client, for example loyal, at risk or lost. You see at-risk clients in one place and can message them straight away.

Loyalty cards

Points are added automatically, with Bronze, Silver and Gold levels. A GEO notification appears when a client is within 100 metres of your business.

Online payments

Deposits and prepayments go through your own Stripe account from 1.99%, straight to your bank. You can also sell gift vouchers.

When Square Appointments may be the better choice

Square Appointments can make sense if you need:

one provider for a retail point of sale and card readers across a shop with many products.

Why not look at price alone

The price difference is usually a few euros a month. The difference in how many clients come back can be much bigger:

You spot an at-risk client before they move to a competitor.
A reminder at the right moment brings a client back without phone calls.
A loyalty card on the phone gives clients a reason to come back to you.
When you hire a colleague, the price of the system stays the same.

What businesses using booqme say

★★★★★

The best system I've ever used.

When I saw everything Booqme can do, I was genuinely amazed. I haven't found this kind of overview of my entire operation anywhere else — it saves me time every day and my clients are happier than ever 📊

Volodimir BarberStudio Volodimir Barber

★★★★★

Booqme is the partner we grow with every month. They respond lightning-fast, always come up with a solution, and you can feel they genuinely care. We run 14 locations — Booqme manages and tracks them all. Fewer no-shows, happier clients, less admin. This isn't just a booking tool. It's a partner I can't imagine growing without.

Maroš IhnátMMG Barbers

★★★★★

We resisted using an online booking system for a long time – the high prices and chaotic interfaces were discouraging. I’m really glad I eventually found Booqme, because besides offering great pricing and well-designed packages (unlike the competition), they have incredibly fast and helpful support, and they continuously improve and innovate the system. In my opinion, their online form is the most visually appealing, cleanest, and simplest among all.

Andrea ŠkovierováTHAI K - Massage & Spa

★★★★★

We truly appreciate the customer support – whenever we write, the response is instant and always helpful. We’re also happy with the continuous improvements and feature expansions that save us time and streamline our work. We highly recommend Booqme to anyone looking for a reliable and innovative booking system. 💙✨

Robert OvsakRoyals Barber

★★★★★

The best booking system currently available. Friendly customer service, clean and modern look.

Bianka Michelová

★★★★★

Great application, we use it as a company that provides services for women, a beauty salon. The reservation system can be beautifully adapted to our conditions. Customers quickly got used to it and it gives us an excellent overview of reservations.😊

Tímea PavlanskáAfinity Beauty

★★★★★

If you are looking for a reliable, affordable and sophisticated booking system, Booqme is the clear choice. With their top-notch services and the lowest prices on the market, they offer a solution that is not only efficient but also convenient. The entire system is clear, intuitive and allows for easy booking management without unnecessary complications.

Erik SoboličBestBarber

★★★★★

Perfect booking system ✨

Simple, clear with a lot of features.

From my side as a service provider as well as from the customers side, this system is a huge benefit. thank you

Simona PatschSimona Patsch Manikura

★★★★★

The reservation system is at a high level in terms of appearance, content and innovative client options. They are flexible according to requirements and the service is immediately accessible. I highly recommend it to anyone looking for modern, simple and flexible communication with their clientele.

Laura RampaskoEscalumen

★★★★★

I am extremely satisfied, booqme saved me a lot of time ordering clients, everything works, it is easy, functional and they have excellent customer support!

Anastazie HolečkoDr. Anastazie Holečko

★★★★★

Booqme has helped me significantly in managing orders. I praise it, but especially my clients. This should be a must for everyone who provides any kind of service ?

Zdenko PopikBody relax massage

★★★★★

The best booking system I've tried so far, it's the 4th overall. It's simple and intuitive. Clients praise it for how easy it is to make reservations. I've been using it for a few months now and it's been hassle-free. The developers are constantly trying to improve. Great price. I recommend it to everyone 10.

Veronika StrelcováTerapia tela a duše

★★★★★

Booqme is a great booking system that has made my work easier in my beauty salon just you - beauty by Gabriello. Bookings are clear, appointment management is easy, and my clients appreciate the convenience of online booking. Automatic reminders and intuitive controls save me time and make my work more efficient. I am extremely satisfied and definitely recommend it!

Gabriel Hrabovskýjust you - beauty by Gabriello

★★★★★

Maroš IhnátMMG Barbers

★★★★★

Andrea ŠkovierováTHAI K - Massage & Spa

★★★★★

Robert OvsakRoyals Barber

★★★★★

Erik SoboličBestBarber

★★★★★

Laura RampaskoEscalumen

★★★★★

Veronika StrelcováTerapia tela a duše

★★★★★

Gabriel Hrabovskýjust you - beauty by Gabriello

Switching to booqme in three steps

Sign up

Create an account in a few minutes. The Business plan is free for 14 days, no card needed.

Add services and your team

Set up services, opening hours and employees. You can import your client list into booqme.

We set it up together

Our team walks you through the setup and shows you client status, reactivation and loyalty cards.

Want a hand with the switch?

Our team will show you booqme in a short online demo and help you with the setup.

Arrange a demo

Frequently asked questions: booqme and Square Appointments

Sign up, set up your services and team, and import your client list. Our team will help you with the setup in a short online demo.

Starter is free with 50 bookings a month. Lite is €6.90, Business €16.90 and Ultimate €26.90 a month (excl. VAT, billed annually), always with unlimited employees. See the pricing.

Yes. Deposits and prepayments at booking go through your own Stripe account. Fees start at 1.99% including the booqme fee.

booqme sorts clients by how they visit you, for example loyal, at risk and lost. Read more on the Client status page.

Yes. The Business plan is free for 14 days, without a card and without commitment.

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